Hinge Launches Strategic Joint Venture

Hinge Strategy, LLC Provides Expanded Strategic Services to
Hinge Incorporated Clients

 

Reston, Va. — May 19, 2008 — Hinge Incorporated, a strategic branding firm focused on the professional services market, announces a strategic initiative to launch Hinge Strategy, LLC. Led by entrepreneur Lee W. Frederiksen, Ph.D., Hinge Strategy will augment Hinge’s strategic offering to professional services firms by providing insights such as market and competitive research, competitive landscape tracking, strategy development, client surveying and analysis, and more.

Frederiksen will serve as Hinge Strategy’s managing partner and is a reputed researcher, author and serial entrepreneur. As the joint venture between Hinge Incorporated and Hinge Strategy, LLC will continue to focus on professional services firms and their unique strategic marketing and branding challenges, Frederiksen is well-poised to address the perspective of his clients. Frederiksen has owned and operated several successful professional services firms and provides a keen eye toward issues facing firms today.

“As we continue to cater to the professional services market, it is becoming increasingly evident that our clients are experiencing a new level of challenges” said Jen Sterling, president of Hinge Incorporated. “By forming an entity dedicated to strategic initiatives, we are able to provide a more powerful fusion of strategy and branding execution.”

“The investment Hinge is making for the benefit of its clients is admirable,” stated Frederiksen. “I’m thrilled for the opportunity to enable our clients to sharpen their competitive advantage and accelerate the growth of their firms.”

About Hinge Incorporated
Founded in 2002, Hinge provides revenue-increasing marketing strategies and award-winning brand design to professional service firms in the Washington, DC metropolitan region. With a specialty in accounting, architecture, engineering, information technology, management consulting and government contracting firms, Hinge has built an expertise in finding and marketing the competitive advantage in any professional services business. Its work is often featured in magazines and trade publications and has won four “M Awards” from the Washington, DC chapter of the American Marketing Association. Because of their ongoing volunteer and pro-bono efforts, Hinge has been the recipient of several community leadership awards and honors, including a commendation from the Virginia State Senate for their “appreciation for their community service activities.” Hinge Incorporated can be reached at www.pivotalbrands.com.

About Hinge Strategy, LLC
Hinge Strategy is a joint venture operation with Hinge Incorporated, the preeminent strategic branding firm focused on the professional services market. Hinge Strategy delivers next-generation strategic offerings that contribute to the branding process, such as strategic analysis and assessment, market and competitive research, strategy development, client surveying and more. Hinge Strategy can be reached at www.pivotalbrands.com.

About Dr. Lee W. Frederiksen
Dr. Frederiksen is a respected researcher, author and serial entrepreneur. He has been a principal in several high growth firms and has provided strategic and marketing consulting to such household names as Yahoo!, Anheuser-Busch, Royal Caribbean Cruise Lines and the U.S. Air Force. Most recently he co-founded Gemini Effect, LLC, a company focused on isolating the factors driving America’s most successful small to mid-size companies. Frederiksen is a psychologist by training and a former professor at Virginia Tech. He has authored six books on marketing and management.

Contact:
Keith Selvin, kselvin@speakerboxpr.com
SpeakerBox Communications
703-287-7813