Resources

Readings

• 5 Hidden Opportunities to Increase Your Company's Value
• WHITE PAPER: Build Your Brand. Build Your Business [pdf]
• Finding Your Comfort Zone: How to Bring the Modern CPA Firm to Market (published in the May/June 2005 issue of Disclosures magazine)

 

Surveys

Defying Gravity: 2008 Competitive Strategy Study of Professional Service Firms  NEW!

 

Podcasts

• Build Your Brand. Build Your Business (mp3 audio)
• Build Your Brand. Build Your Business (mp4 video)
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• Branding Confidential: A Behind-the-Scenes Look at the Rebranding Process (mp3 audio)
• Branding Confidential: A Behind-the-Scenes Look at the Rebranding Process (mp4 video)
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• Up the Down Elevator: Building a Professional Services Firm in a Down Market (mp3 audio)  NEW!
• Up the Down Elevator: Building a Professional Services Firm in a Down Market (mp4 video)  NEW!
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• Winning the Talent Wars: Practical Strategies that Won't Bust Your Budget (mp3 audio)  NEW!
• Winning the Talent Wars: Practical Strategies that Won't Bust Your Budget (mp4 video)  NEW!
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• Top Dollar: How to Achieve a Premium Valuation for Your Professional Services Firm (mp3 audio)  NEW!
• Top Dollar: How to Achieve a Premium Valuation for Your Professional Services Firm (mp4 video)  NEW!

 

Pivot Newsletter Issues

• Fundamentals of Corporate Naming
• Recruiting in a Tough Climate
• The 30-second Brand
• Why Brands Fail
• Why Simplicity Matters
• Elements of a Successful Brand 1: Positioning
• Elements of a Successful Brand 2: The Tagline
• Elements of a Successful Brand 3: Personality
• Elements of a Successful Brand 4: Brand Promise
• Elements of a Successful Brand 5: The Name
• Elements of a Successful Brand 6: The Logo
• Elements of a Successful Brand 7: Color
  
• Elements of a Successful Brand 8: Messaging
• Elements of a Successful Brand 9: Imagery
• Differentiation and the Professional Service Firm
• How to Market in an Economic Downturn  
• Setting a Competitive Marketing Budget: Part 1
• Setting a Competitive Marketing Budget: Part 2  NEW!

 

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